I have created a plethora of ebooks, guides, worksheets and white papers that have been used by thousands of marketers to build their influencer marketing and blogger outreach strategies.
Once an ebook is published, I work with brands on implementing a plan to nurture the leads they've generated from ebook downloads. Great content plus a great follow up plan equals epic digital marketing results.
I've worked with a wide variety of brands to incorporate influencer marketing into their existing strategies or build an influencer marketing strategy from the ground up.
Depending on a brand's needs I offer:
- Retainer Options
- Content Development
- Influencer Identification
- Strategy/Media Auditing
- Campaign Design and Implementation
Just a few of the brands I've worked with include prAna, Coyuchi, Onyx Youth, TUNG Brush, Nearly Natural, Noosa, La Sportiva and more.
Here is an overview of just a few of the strategies that I’ve implemented:
prAna is one of my favorite clients and I have been running all of their influencer marketing for 2 years. This is a big clothing brand owned by Columbia. They launch a new line twice a year. Each campaign is given a theme to ensure engaging content as opposed to posts that say something to the effect of "prAna sent me this outfit and here is a picture of it." Because how boring would that be!? One of the campaigns I'm running for prAna right now has a mindfulness theme. So I asked my influencers to talk about how they incorporate mindfulness into their days and into the products that they buy. prAna is an organic very down to earth brand so the mindfulness theme is a great fit and targets the type of consumers we want to reach for prAna through the influencers. Here is an example of a post from that campaign.
I recently ran a campaign with Noosa and LaSportiva for Earth Day and challenged the influencers to talk about how "earth friendly" these brands are. Here is a blog post and Instagram post that I like from this campaign of 40 influencers.
I have recently wrapped up an awesome campaign for TUNG Brush, the largest tongue brush brand in the country. This campaign had a few goals. 1. To drive sales which I was able to track by giving each influencer a unique code that they could share with their readers. This unique code was a code the readers could use to purchase TUNG Brush products and receive and discount so we were able to track sales from these codes. 2. Increase Instagram presence and high quality images. We asked the influencers to post a blog post and a creative Instagram post. To ensure the Instagram posts looked professional we offered a $250 Amazon gift card to the influencer who posted the most creative Instagram post. 3. To make a business decision. TUNG Brush wants to release new brush colors so we sent all 10 of the possible brush colors to the influencers. They took pictures and we set up a landing page for their readers to vote on their favorite brush color. Again, to encourage votes and engagement, every vote was entered in a drawing to win a $250 Amazon gift card. We got 5,000 votes and that also means that we were able to add 5,000 new people to TUNG Brush's email list. Here is the link to the landing page if you're curious. Here is one of my favorite blog posts so you can see an example of how I work hard to get creative content out of my influencers.
Virtual events serve a wide variety of brand building purposes from lead gen to employee activation to community engagement.
I team up with brands to run the entire event and that includes:
- event topic
- enlist speakers
- promote event
- build virtual environment
- collect registrants
- be the expert for presenters, your brand and registrants
I have designed and implemented social media strategies from the ground up for a variety of brands. I also offer social media takeover services to grow brand followings, engage with key consumers and to equip brand to tell their stories.
I have many creative strategies in my toolbox that earn brands authentic user generated media and amplify a brand's message in a way that consumers crave.
A handful of brands that I have consulted with on social strategy include TUNG Brush, prAna, Koelbel, Nearly Natural and more. Here are some examples of earned and created social media posts.
I powered TUNG Brush’s Instagram channel while I ran an influencer marketing campaign for them. I increased followers and image quality for their Instagram channel by re-purposing photos from influencers, editing them and adding them to TUNG’s Instagram channel. You can view examples here, here and here.
For prAna, I identify niche fitting influencers and clothe them with prAna in exchange for social media posts. You can view examples here and here.
For beauty brand, Onyx Youth I grew their social media channels from ideation to fruition. In just a few months their Instagram and Facebook channels have an engaged network of thousands of followers.
If you want to see B2B examples, I run the social media for Versa Marketing. I promote their content and thought leadership on their Twitter and LinkedIn.